14 — Storytelling¶
Part of the Domain Connect Knowledge Base
How to Use This Collection¶
These are narrative-form stories and plain-language explainers for communicating Domain Connect to specific audiences. Stories are written from the first-person (or close third-person) perspective of people who encounter Domain Connect in their professional or personal lives. Explainers are short analogies for audiences with no technical background.
Each piece is designed for a specific context: conference talks, sales calls, partner outreach, social media, or press briefings. Use the "Best for" column to pick the right piece for your situation.
All stories are in the Stories subfolder. Explainers are in the Explainers index.
DNS Provider Stories¶
| Role | File | Headline | Best for |
|---|---|---|---|
| CEO | dns_provider_ceo.md | "The renewal rate gap nobody was talking about" | Board presentations, peer CEO conversations, registry outreach |
| Product Manager | dns_provider_pm.md | "The support ticket that changed how I thought about DNS" | Product team briefings, partner PM conversations |
| Support Manager | dns_provider_support.md | "When the same ticket arrives a hundred times, that's not a user problem" | Support leadership, operations reviews, cost-reduction arguments |
| Developer | dns_provider_dev.md | "I was skeptical of protocols. Then I read the spec." | Engineering team briefings, technical partner conversations |
Service Provider Stories¶
| Role | File | Headline | Best for |
|---|---|---|---|
| CEO | service_provider_ceo.md | "Half our customers were failing at the finish line" | Executive outreach, investor narratives, SaaS industry press |
| Product Manager | service_provider_pm.md | "We were measuring the wrong thing" | Product team briefings, activation funnel discussions |
| Support Manager | service_provider_support.md | "They were blaming us for a problem we didn't cause" | Support leadership, cost-reduction arguments, partner conversations |
| Developer | service_provider_dev.md | "One JSON file replaced sixteen help pages" | Engineering team briefings, developer community outreach |
User Stories¶
| Audience | File | Summary | Best for |
|---|---|---|---|
| Unskilled user (casual, student, blogger) | user_unskilled.md | Sara fails to connect her domain manually; succeeds in 30 seconds with Domain Connect | Press, keynote openers, general public content |
| Skilled user (IT professional, web agency) | user_skilled.md | Agency IT manager cuts client DNS setup from 30 minutes to 30 seconds, eliminates typo errors | Developer community, agency outreach, IT press |
Explainers¶
Short analogies for audiences with no technical background. Each is a standalone piece. See the Explainers index for guidance on which to use when.
| Audience | File | Core analogy |
|---|---|---|
| Child | explainer_child.md | House addresses and phone books |
| Grandma | explainer_grandma.md | Phone directory and moving house |
| Casual user | explainer_casual_user.md | Bluetooth pairing |
| Blogger | explainer_blogger.md | The custom domain setup experience |
| Influencer | explainer_influencer.md | Approving a follow request |
| IT department member | explainer_it_dept.md | OAuth-style delegated DNS management |
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